Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

The Founder of Inspire Leadership & focuses on unlocking people’s potential by providing them with programs; mentorship and coaching into high performance

Book by Cameron Herold

What we are going through currently is quite uncertain and will definitely distract our vision and dreams. This week, I decided to look more into the issue of vision and there was no other better way than to read; “Vivid Vision” by Cameron Herold.

Cameron articulates how we can use our vision and mission to inspire others, especially at the workplace. Unfortunately, many of us and our companies have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners.

What you need to do is to ask five of your employees what the mission and vision of your company is… If less than 5 out of 5 answers are negative, truly you will be within the above class of companies and urgently need to read this book.

Cameron who is an entrepreneur takes us through how we can use the mission and vision statements of our companies to drive excitement in our organizations. Once this is achieved, our organization will achieve extraordinary levels of performance as a result of emergence; which is known as the high-performance teams within the organization.

This book goes ahead to help us develop a three-year vision and a mission statement that is more actionable and that will inspire our people to deliver more and eventually help in the achievement of the vision and the mission. Cameron provides us with tools for brainstorming, brainstorming is a key activity in this process of rediscovering our vision and will need the involvement of the internal stakeholders in our organizations.

We are encouraged to also look at the bigger picture and not to be bogged down by the details including data and numbers. As a result, we will be able to come up with a holistic road map to success that will get all our teammates to be passionate about the vision and mission we have created.

I will definitely recommend this book for both personal and business applications. The approach presented takes goals setting beyond a grand to-do list of our lives and turns it into a time-boxed vision that helps us clarify, engage with others, and align over time. The process is incremental making it easy for us in the beginning; it helps us build our vision and mission from scratch and is an iterative process that allows refinement over time.

Get Updates Daily

Get Daily Motivation

Subscribe to My Channel


Become a Follower

Client's Testimonials

"Working as a trainee in the Danish International Investment Funds, I had the pleasure to work with Edward Mungai. Edward is respected for his dedication to his work and often stay after hours to complete his tasks ahead of time."

Mathias Gredal Nørvig

""Edward is a charismatic expert speaker and a thought-leader on addressing climate change.""

Asher Lessels
Task Manager at UN Environment

"Edward is very forward thinking. He is a great person with a big heart who strives to conserve the environment. Edward is passionate about educating and informing people about climate action relating to renewable energy, environmental conservation, corporate reporting standards, sustainability, etc. Kenya will greatly benefit from your skills."

Samuel Muchangi

"Edward is a very tough, visionary leader who brings out the best in those he works with as well as those he mentors."

Nyawira Gitaka
Blog for Development 2017 finalist, World Bank Group

"Edward, thank you for preparing such an engaging and relatable presentation. You’re very comfortable in front of an audience, good on your feet, and knowledgeable. Your talents really shined! I’m sure that the audience was wowed and that new clients will roll in. Looking forward to many more collaborative interactions! "

Paul Acher
CEO Jade Communications

""Edward captured the attention of everyone in the room. His energy and absolute conviction in what he was sharing made everyone take notice. There were copious notes being taken throughout his talk! Ed challenged me to think bigger about what I am capable of accomplishing. He inspired me to reach for greatness and not settle for mediocrity. We can hardly wait to have him back sometime in the future!" "

Pius Nganga
CEO Capital Strategies Limited

"I had the absolute pleasure of recommending and contracting Edward to present to our congregation. Edward was punctual, easy to communicate with and his amazing energy resulted in the following responses from the congregation: Over 90% rated Edward and his presentation as 'Absolutely Fantastic', with the remaining rating him as 'Great'. When asked about what key learnings the congregation had taken from the conference, the following referred to Edward: • How important a positive attitude to life is important & not to let other people's negativity impact on you • Ignoring the naysayers • The need for work, life balance • Be thankful for your health and look after yourself • Surround yourself with people that make you happy and positive • Spirituality is key to success and how to relate with your networks • The importance of making a real difference in our life I would have no hesitation in recommending or contracting Edward for future events and I can't wait to work with him again. "

Rev. Dr. Johnson Kĩriakũ wa Kĩnyua, PhD
Senior Paster, Church of Amazing Grace International (C.A.G.I)

"Thank you for delivering a powerful message to our CEO Apprenticeship Programme Thought Leadership Session. The leaders had nothing but positive comments about your presentation, and left feeling ready to take action, and ‘owning’ that engagement starts with them. Your message was practical and logical, yet highly engaging. You delivered it in a way that the audience could easily connect and relate to you. Our event couldn’t have been a success without you!” "

Stephen Mukasa
Country Director, Uganda, Strathmore University Business School

"Edward message is entertaining, high energy, engaging, motivational, thought provoking, and behavior changing. His powerful message is delivered with humor but sprinkled with real life example as well as some science. His presentation will be a highlight of any meeting. People will be talking about his message for years to come."

Jennifer Githinji
CEO, Africa instore

Our Clients


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.