The Art of Persuasion

The Founder of Inspire Leadership & focuses on unlocking people’s potential by providing them with programs; mentorship and coaching into high performance

By: Juliet Erickson

Juliet is a communication coach who has for over 30 years worked with people one-on-one in refining the way they communicate so that their ideas or messages would get through in the way they wanted or needed them to. I must confess that Juliet has really helped me and my team to sharpen our communication skills especially way back in 2018. This has in turn improved how we communicate.  Juliet has also helped me and my management team to put together a pitch for funding which resulted to a successful fundraising for USD 20 million. 

Her book, The Art of Persuasion is about how to influence people and get what you want. It has been recognized by The Independent as “how to win friends and influence people for the communication age.” 

Key take-aways from the book are:

  1.  Juliet taking you through how to plan, prepare and deliver your ideas effectively. 
  2. How to master effective persuasion techniques for those make or break opportunities. 
  3. How to be ready to seize opportunities when they present themselves and remove the blocks that will hold you back.
  4.  How to keep momentum once you have realized your goals and keep on achieving even more.

Juliet will also make you understand how your personal communication skills affect your life and your ability to make things happen. This was a big one for me as it made me realize how communication is a central concept to help me achieve the desired results. The skills acquired also help in increasing the level of awareness and flexibility as well as pumping my power of persuasive communication to make better choices. 

To be able to deliver in the best way possible, Juliet’s book is broken into three sections each with a tangible theme to help you communicate; 

The first section is about getting the basics right. it is about helping you know why persuasive communication is such a critical area we should all try to improve on. The section is about framing your ideas or messages and identifying the key outcomes that you aim to achieve. 

The second section is to help you put together a toolbox of fundamental communication skills that you can call upon when you need them most. 

In the last section, Juliet will helps you to prepare for the most critical make or break moments: those times when the stakes are high and you will be called upon to get it right the first time. 

All the above applies when it is about a speech, presentation or a chance to convince someone that your idea will work; a sudden opportunity you want to go for; or an interview for the job of your dream.You will learn the secrets of how to succeed. 

Other than being a good communicator, the book will help you to be a good listener, improve the quality of your relationships and achieve your goals. If your commitment is to refine your skills, the book will definitely be a good starting point and I therefore recommend the book to those willing to commit some time to improving their communication skills.

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Client's Testimonials

"Working as a trainee in the Danish International Investment Funds, I had the pleasure to work with Edward Mungai. Edward is respected for his dedication to his work and often stay after hours to complete his tasks ahead of time."

Mathias Gredal Nørvig

""Edward is a charismatic expert speaker and a thought-leader on addressing climate change.""

Asher Lessels
Task Manager at UN Environment

"Edward is very forward thinking. He is a great person with a big heart who strives to conserve the environment. Edward is passionate about educating and informing people about climate action relating to renewable energy, environmental conservation, corporate reporting standards, sustainability, etc. Kenya will greatly benefit from your skills."

Samuel Muchangi

"Edward is a very tough, visionary leader who brings out the best in those he works with as well as those he mentors."

Nyawira Gitaka
Blog for Development 2017 finalist, World Bank Group

"Edward, thank you for preparing such an engaging and relatable presentation. You’re very comfortable in front of an audience, good on your feet, and knowledgeable. Your talents really shined! I’m sure that the audience was wowed and that new clients will roll in. Looking forward to many more collaborative interactions! "

Paul Acher
CEO Jade Communications

""Edward captured the attention of everyone in the room. His energy and absolute conviction in what he was sharing made everyone take notice. There were copious notes being taken throughout his talk! Ed challenged me to think bigger about what I am capable of accomplishing. He inspired me to reach for greatness and not settle for mediocrity. We can hardly wait to have him back sometime in the future!" "

Pius Nganga
CEO Capital Strategies Limited

"I had the absolute pleasure of recommending and contracting Edward to present to our congregation. Edward was punctual, easy to communicate with and his amazing energy resulted in the following responses from the congregation: Over 90% rated Edward and his presentation as 'Absolutely Fantastic', with the remaining rating him as 'Great'. When asked about what key learnings the congregation had taken from the conference, the following referred to Edward: • How important a positive attitude to life is important & not to let other people's negativity impact on you • Ignoring the naysayers • The need for work, life balance • Be thankful for your health and look after yourself • Surround yourself with people that make you happy and positive • Spirituality is key to success and how to relate with your networks • The importance of making a real difference in our life I would have no hesitation in recommending or contracting Edward for future events and I can't wait to work with him again. "

Rev. Dr. Johnson Kĩriakũ wa Kĩnyua, PhD
Senior Paster, Church of Amazing Grace International (C.A.G.I)

"Thank you for delivering a powerful message to our CEO Apprenticeship Programme Thought Leadership Session. The leaders had nothing but positive comments about your presentation, and left feeling ready to take action, and ‘owning’ that engagement starts with them. Your message was practical and logical, yet highly engaging. You delivered it in a way that the audience could easily connect and relate to you. Our event couldn’t have been a success without you!” "

Stephen Mukasa
Country Director, Uganda, Strathmore University Business School

"Edward message is entertaining, high energy, engaging, motivational, thought provoking, and behavior changing. His powerful message is delivered with humor but sprinkled with real life example as well as some science. His presentation will be a highlight of any meeting. People will be talking about his message for years to come."

Jennifer Githinji
CEO, Africa instore

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