Book Review - The 10X Rule: The Only Difference Between Success and Failure

The Founder of Inspire Leadership & focuses on unlocking people’s potential by providing them with programs; mentorship and coaching into high performance

By Grant Cardone

The 10X Rule: The Only Difference Between Success and Failure 

by Grant Cardone 

The 10X Rule is a philosophy towards achieving your goals in life.  Grant Cardone states that success is your duty and obligation. According to the book, success is a standard level that you will need to strive for because the other alternative of being mediocre carries far too many consequences. The 10X Rule book educates you on how to achieve success despite your background, genetic make-up, or personal connections; it also directs you towards the frame of mind that all successful people share. Success stems from working ten times harder than anyone else and displaying a 'domination mentality’. Aim ten times higher than you are right now—and if you come up short, you'll still find yourself far ahead of where you are at the moment.  

The 10X rule also states that you need to take 10X more action (massive action) than what you are taking at the moment because having big goals isn’t enough.  If you normally make 10 sales calls per day, start making 100.  Put 10 times more effort into what you're doing.  The more action you take, the closer you will be to your success.  It's time to raise your standards and stop limiting yourself – you're capable of so much more.

The book teaches you how to:

  • Reach goals that you previously thought were impossible
  • Correctly set goals and guarantee their achievement
  • Create unprecedented levels of happiness and satisfaction in every area of your life
  • Use fear as fuel to move you into action
  • Get everything you want and never have to settle
  • Dominate your competition and become a role model for success

I have enlisted key takeaways from the book, these are;

  1. The average is a losing formula. You must become obsessed with your missions and take the "unreasonable" level of action & thinking
  2. Take massive action by assuming control for everything – don't suffer from victim thinking. Always take responsibility for everything you do and everything that happens to you

Grant identifies three necessary viewpoints on success: 

  • Success is important
  • Success is your duty
  • There is no short cut to success.


 Success is important to carry on your legacy, to put food on the table, to survive during bad economic times, etc. If you view success as your duty, then you’ll understand that being successful protects you from the mishaps that occur in life. Fail to be successful and you will put your loved ones and yourself at risk of succumbing to life’s inevitable pressures.

“Success must be approached from an ethical viewpoint. Success is your duty, obligation, and responsibility!”

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