The Founder of Inspire Leadership & focuses on unlocking people’s potential by providing them with programs; mentorship and coaching into high performance
Simon Sinek’s book- Start with WHY is a must-read for anyone interested in transforming their life. The book is about our sense of purpose, whether personally or professionally, it is about how we can get to success. The “why”, followed by the “how” and the “what” as per the book are the three steps to achieving personal satisfaction, as well as being a great leader and growing a successful career or a company. The book provides two ways through which human behavior is influenced, that is manipulation and inspiration. Sinek argues that inspiration is the most powerful and sustainable of the two and he provides very realistic examples throughout the book.
Simon provides us with a useful framework; the Golden Circle. At the center of this Golden Circle is WHY, the next concentric circle is HOW and finally, the outermost circle is WHAT. In other words, he is advising us that in any situation we should always start with a why.
WHY is to address the interest that is making us do that which we are doing; next is to figure out HOW; that is how to do it; and finally, it is about WHAT, that is the results. As an example, matching to the Golden Circle framework, my why is to better the livelihoods of others by unlocking their potential.
I have to start with this WHY to give my followers and clients a way to identify with me on a personal level. If this WHY matches their WHY, then they are willing to stand with me through thick and thin. Without a clear WHY, I will for sure default to the WHAT.
Then I will always be caught in this struggle to differentiate myself in the sea of WHAT. There is a need to ensure that the WHY, HOW, and WHAT are in harmony. This will enable you to gain some level of trust.
Trust is the key driver to personal satisfaction and especially when that trust is built with your followers. To do this you will need to be authentic. This means that your HOW (actions) and WHAT (results) have to be consistent with your WHY (beliefs).
They all need to work together in harmony. To create harmony between WHY, HOW, and WHAT, Simon insists that you need: Clarity of WHY Discipline of HOW Consistency of WHAT Key takeaways from the book are:
1. Finding Your Why is the best discovery
A good sign to show me that I have not found my WHY is not laughing at the idea of loving my work, meaning I have not found work that excites me, motivates me or that I believe in. Do you love your job irrespective of the amount you are earning? If yes, your WHY is in the vicinity.
2. I need to be clear about my Golden Circle
The Golden Circle is made up of 3 concentric circles with WHY in the center, HOW in the next circle, and WHAT in the outermost circle. 'WHAT' is self-explanatory, detailing what I will do…How describes how the WHAT is to be achieved and the WHY describes the mission, purpose or goal of my life. There is a need to ensure that all these are crystal clear for us to be able to progress and become successful.
3. Motivation is the key driver and not manipulation
If we start every decision-making process by understanding our WHY, we will eventually end up being successful. We need to have inspirations as this is the best way to action as opposed to manipulation which has been used as a way of getting results from people and even from ourselves. If we are inspired, we will go the extra mile without being prompted because we know what we are working towards. Inspirational is from the inside… This is a key realization.
4. We need a dream but have a plan
A dream without an action plan is just an illusion. We will need to have the HOW planned out to achieve our WHY. Unfortunately, many of us are still stuck in dreams and we need action plans.
"Working as a trainee in the Danish International Investment Funds, I had the pleasure to work with Edward Mungai. Edward is respected for his dedication to his work and often stay after hours to complete his tasks ahead of time."
""Edward is a charismatic expert speaker and a thought-leader on addressing climate change.""
"Edward is very forward thinking. He is a great person with a big heart who strives to conserve the environment. Edward is passionate about educating and informing people about climate action relating to renewable energy, environmental conservation, corporate reporting standards, sustainability, etc. Kenya will greatly benefit from your skills."
"Edward is a very tough, visionary leader who brings out the best in those he works with as well as those he mentors."
"Edward, thank you for preparing such an engaging and relatable presentation. You’re very comfortable in front of an audience, good on your feet, and knowledgeable. Your talents really shined! I’m sure that the audience was wowed and that new clients will roll in. Looking forward to many more collaborative interactions! "
""Edward captured the attention of everyone in the room. His energy and absolute conviction in what he was sharing made everyone take notice. There were copious notes being taken throughout his talk! Ed challenged me to think bigger about what I am capable of accomplishing. He inspired me to reach for greatness and not settle for mediocrity. We can hardly wait to have him back sometime in the future!" "
"I had the absolute pleasure of recommending and contracting Edward to present to our congregation. Edward was punctual, easy to communicate with and his amazing energy resulted in the following responses from the congregation: Over 90% rated Edward and his presentation as 'Absolutely Fantastic', with the remaining rating him as 'Great'. When asked about what key learnings the congregation had taken from the conference, the following referred to Edward: • How important a positive attitude to life is important & not to let other people's negativity impact on you • Ignoring the naysayers • The need for work, life balance • Be thankful for your health and look after yourself • Surround yourself with people that make you happy and positive • Spirituality is key to success and how to relate with your networks • The importance of making a real difference in our life I would have no hesitation in recommending or contracting Edward for future events and I can't wait to work with him again. "
"Thank you for delivering a powerful message to our CEO Apprenticeship Programme Thought Leadership Session. The leaders had nothing but positive comments about your presentation, and left feeling ready to take action, and ‘owning’ that engagement starts with them. Your message was practical and logical, yet highly engaging. You delivered it in a way that the audience could easily connect and relate to you. Our event couldn’t have been a success without you!” "
"Edward message is entertaining, high energy, engaging, motivational, thought provoking, and behavior changing. His powerful message is delivered with humor but sprinkled with real life example as well as some science. His presentation will be a highlight of any meeting. People will be talking about his message for years to come."